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Decathlon History?
Decathlon is a french family-owned company, founded in 1976, by Michel Leclercq.
We are driven by the belief that the best sports products should be accessible to everyone.
Ever-evolving and high performance design, the best quality at the lowest possible price, and expert advice that customers of all ages, backgrounds and skill levels can access in-store or online, from anywhere, at any time, is what makes us who we are. And we’re pretty proud of that.
Decathlon Commitment
Decathlon is an international sports retailer with 2080 stores in 56 countries, and if you look a little closer, you’ll see we’re so much more.
Decathlon is dedicated to helping, inspiring and guiding you through your sports experiences. We believe that discovering new sports and being active – well, it’s an important part of life – and living well shouldn’t just be for a privileged few.
Decathlon is not just a reseller. We’re unique because we have our own in-house brands. We are experts in our fields, and we draw on our knowledge and experience to create, design and manufacture our own products in our own studios and labs. Currently, we have over 20 Decathlon brands, each dedicated to a specific sport or practice. And, our family ownership means we’re here for the long term. We reinvest our profits into research and development, helping to lower the cost of participating in sport.
Decathlon PRODUCTS
decathlon priority has always been the people who play sports. We avoid segmenting by brand or type of product and instead focus on each individual discipline. This means experts in specific fields can use their knowledge and experience to create the very best products for their sport.
Decathlon mission
“To sustainably make the pleasures and benefits of sport accessible to the many”
In a world where sport has the potential to give so much, providing innovative, enticing and high-performance products at prices that are accessible to everyone isn’t a job, it’s our mission.
This is why we get up every single morning. From designers and makers to customer consultants and digital developers, we all come to work because we believe sport should and can be for everyone.
By imagining a tent that unfolds itself, we enable millions of people – from all over the planet, no matter their age or skill level – to experience the joys of nature. To get to know the wild, sleep under the stars and share the most precious thing we have with friends and family – time.
By creating equipment that makes breathing underwater a reality, we enable millions more to discover what’s beneath the ocean’s surface. For our children to meet Nemo and Dory in real life, to glimpse a rainbow of coral and feel the pure exhilaration that only a child can feel.
By committing to eco-design, we give millions of plastic bottles a second life. We stop them from filling up and polluting our environment and hurting other humans and creatures, meaning you can wear our clothing and use our equipment in good conscience.
From mountain tops to local parks, sports halls to ocean waves, the pleasures and benefits of sport can be shared anywhere, by anyone.
Accessible to everyone
At Decathlon, our aim is to make sport accessible for the many, and we live by this phrase.
In store, we ensure that our products are available to test and try, so you can get a feel for something before deciding to buy it at a price most can afford.
When you walk into Decathlon – we want you to pick things up, try them on and play around. We have tents pitched so you can get inside, a golf simulator to test out clubs, dedicated skating areas or bouldering walls… and our experts are always on hand to help, whether that’s answering questions about size and fit, providing tips on the best UK hikes or tennis racket grips, or simply giving you the confidence that you’ve found the right kit to discover and pursue your sport.
We believe in developing in towns and cities where we are needed, at the pace of the people there, so we continue to open stores and create communities around sport. We’re particularly keen to help children get into sports – in Thailand we built a sports hall for an orphanage of children who either have HIV or whose parents died because of it. Helping them to rediscover the joy of life and laughing through sport is our mission come to life.
Our teams are encouraged to innovate, to question and challenge, to make strategic choices inspired by a global vision, and to design with the user’s needs in mind.
Once we’ve imagined the products you’ll take with you to your next match or session, we develop prototypes, then test and retest every single one.
No detail goes unnoticed – zips are pulled, backpacks are sweated on, and waterproof fabrics are subjected to heavy downpours, often in the field by experts and customers just like you – and our developers only let the best products through. So, when we say something works, we know it works.
Put simply, we believe in our products. That’s we offer a 365-day returns policy, giving you a whole year to decide if something is right for you.
